7214 — Market research interviewers

What this occupation covers

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Typical duties

approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.

records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer

collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews

collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research

Entry routes and qualifications

There are no formal academic entry requirements. Training is typically provided on-the-job. Relevant professional qualifications are available.

Sponsorship information

Medium Skilled. Actual duties, sponsor, applicant, salary and any transitional or shortage-list conditions must be checked.

DBS assessment

No code-wide DBS assessment is assigned. Check actual duties, activities, workplace, frequency and jurisdiction. This code does not determine the level of check.

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