3554 — Advertising and marketing associate professionals

What this occupation covers

Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Typical duties

discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements

collates and interprets findings of market research and presents results to clients

through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc

develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client

briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications

Entry routes and qualifications

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.

Sponsorship information

Medium Skilled. Actual duties, sponsor, applicant, salary and any transitional or shortage-list conditions must be checked.

Temporary Shortage List: Advertising and marketing associate professionals. Certificate of Sponsorship must be issued before 31 December 2026.

DBS assessment

No code-wide DBS assessment is assigned. Check actual duties, activities, workplace, frequency and jurisdiction. This code does not determine the level of check.

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