2494 — Advertising accounts managers and creative directors

What this occupation covers

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Typical duties

liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media

conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising

reviews and revises campaign in light of sales figures, surveys, etc.

stays abreast of changes in media, readership or viewing figures and advertising rates

arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation

Entry routes and qualifications

Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off and on-the-job training is provided.

Sponsorship information

Higher Skilled. Actual duties, sponsor, applicant, salary and any transitional or shortage-list conditions must be checked.

Full Table 1 going rate: £46,000 at 37.5 hours. The applicable salary requirement can differ: use the calculator.

DBS assessment

No code-wide DBS assessment is assigned. Check actual duties, activities, workplace, frequency and jurisdiction. This code does not determine the level of check.

Find this code and estimate salary

Contains public sector information licensed under the Open Government Licence v3.0. Annaizu is independent of ONS, the Home Office and DBS.