2493 — Public relations professionals

What this occupation covers

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.

Typical duties

discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements

writes, edits and arranges for the effective distribution of press releases, newsletters, social media and other public relations material

addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation

develops and implements tools to monitor and evaluate the effectiveness of public relations exercises

Entry routes and qualifications

Most entrants possess A levels/H grades and a degree or equivalent qualification. Further professional qualifications are available.

Sponsorship information

Higher Skilled. Actual duties, sponsor, applicant, salary and any transitional or shortage-list conditions must be checked.

Full Table 1 going rate: £37,000 at 37.5 hours. The applicable salary requirement can differ: use the calculator.

DBS assessment

No code-wide DBS assessment is assigned. Check actual duties, activities, workplace, frequency and jurisdiction. This code does not determine the level of check.

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