2432 — Marketing and commercial managers

What this occupation covers

Marketing and commercial managers manage, plan and oversee the promotion of services, products, companies or brands, find new business, plan specifications and prepare details of the requirements for a project and negotiate contracts.

Typical duties

liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets

discusses employer’s or client’s requirements, carries out surveys or other market research and analyses customers’ reactions to product, packaging, price, etc

compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities

produces reports and recommendations concerning marketing and sales strategies for senior management

manages a marketing team and directs the implementation of marketing strategies for products and services

builds relationships with clients, negotiates new business contracts, plans specifications and prepares details of the requirements for a project

Entry routes and qualifications

There are no pre-set academic entry requirements. A degree or equivalent qualification in a relevant field may be advantageous and significant relevant experience is usually required.

Sponsorship information

Higher Skilled. Actual duties, sponsor, applicant, salary and any transitional or shortage-list conditions must be checked.

Full Table 1 going rate: £50,100 at 37.5 hours. The applicable salary requirement can differ: use the calculator.

DBS assessment

No code-wide DBS assessment is assigned. Check actual duties, activities, workplace, frequency and jurisdiction. This code does not determine the level of check.

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