1133 — Public relations and communications directors

What this occupation covers

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.

Typical duties

develops and reviews the public relations policy and direction of an organisation

directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm

liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media

reviews and revises campaign strategy and takes appropriate corrective measures if necessary

stays abreast of changes in media, readership or viewing figures

directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation

Entry routes and qualifications

Entry is generally via career progression from related occupations (e.g. communications officer, public relations officer) and although there are no pre-set entry standards, in practice most communications and public relations directors hold a degree. Off and on-the-job training is provided.

Sponsorship information

Higher Skilled. Actual duties, sponsor, applicant, salary and any transitional or shortage-list conditions must be checked.

Full Table 1 going rate: £77,200 at 37.5 hours. The applicable salary requirement can differ: use the calculator.

DBS assessment

No code-wide DBS assessment is assigned. Check actual duties, activities, workplace, frequency and jurisdiction. This code does not determine the level of check.

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