1132 — Marketing, sales and advertising directors
Higher Skilled
Sources checked 26 October 2026. Match the actual duties before choosing a code.
Related job titles
What this occupation covers
Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.
Typical duties
liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives
discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products
defines target group for advertising campaigns and implements strategy through appropriate media planning work
conceives advertising campaigns to impart the desired product image in an effective and economical way
examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities
controls the recruitment and training of staff
stays abreast of changes in market trends and advertising rates
produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies
Entry routes and qualifications
Entry is generally via career progression from related occupations (e.g. marketing manager, advertising accounts manager, sales manager), although in practice most will hold a degree. Professional qualifications are also available and off and on-the-job training is possible. Entrants to professional qualifications from relevant bodies (such as the Chartered Institute of Marketing) require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.
Sponsorship information
Higher Skilled. Actual duties, sponsor, applicant, salary and any transitional or shortage-list conditions must be checked.
Full Table 1 going rate: £87,300 at 37.5 hours. The applicable salary requirement can differ: use the calculator.
DBS assessment
No code-wide DBS assessment is assigned. Check actual duties, activities, workplace, frequency and jurisdiction. This code does not determine the level of check.
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